To bare too soon?

I have just finished chapter 9 of "Naked conversations" and it's made me realize what a steep hill I've given myself to climb.

The 10 reasons why companies shouldn't blog and the FUD concept (Fear, Uncertainty and Doubt) that "..reflects corporate inertia to changing existing systems" rang more than a few familiar bells.

There's a lot more to jumping on the bandwagon than a good leap. I agree that it takes focus and a solid foothold if you're going to avoid bloody noses.

So how is the 1D PR world I live in going to change and adapt to 2D dialogues? I'm not in the position to answer that question yet but it's one I've started asking myself.