Sailing in Second Life

Man time is really becoming the new gold.

It's been a busy busy week but there is definitely light in this tunnel. I'm not sure whether it's coming through cracks in the wall or there really is an end but it's definitely light.

I have spent the best part of this week exploring Second Life, and have to admit I'm not sure I'm any wiser now than when I started.

It's a magical place, filled with intelligent, polite avatars alongside some real fruitcakes.

I had a wonderful sandwich at my local "real" bar while my avatar gyrated on a dancefloor for $LIN2 every 15 minutes.

But that aside, I'm beginning to see the potential, and there's certainly plenty of that. Like any unexplored world, the opportunities are limited only by our own imagination.

Yet in the world of corporate missions, Second Life really rocks the boat.

If only there were 48 hours in a day, then my own personal second life would stand a chance.

Swicki's up

If you look down on the right you'll see a new addition to the toolbar..

It's called a Swiki and the aim, according to its creators, is to fine tune searches within a specific community. SEO copywriters in my case.

Essentially it's a "new kind of search engine that allows anyone to create deep, focused searches on topics you care about. Unlike other search engines, you and your community have total control over the results and it uses the wisdom of crowds to improve search results".

I'm still tweaking it (RTM) but it should be interesting to see how it develops.