Breaking through the fog of SEO

It's been a while, and I apologize to myself for lacking the discipline (spelt: energy) to keep the thoughts flowing.

There's quite a lot in the air at the moment.

More than anything else, I've discovered there's a back-end to copywriting. And like an iceberg, there's more to what you don't see than what you do.

I'm speaking about search engine optimization, and it's fascinating. I'm learning terms like latent semantic indexing, prominence, proximity and stop words.

I had no idea...

I'm learning a language that goes beyond selling content, it changes the position of sites that speak it in a way that actively brings them closer to the people looking for them.

I apologize if this sounds lame, but like I said I had no idea. The world was flat before this, now it can bent anyway I want it.