It was a busy one today. "Same old same old" springs to mind but lessons are there to be learned if we open our eyes and minds.

Today I learnt an important lesson and that was to find out about myself by going public with my thoughts.

It's not easy being innovative in one of the world's most creative nations accursed by age-old PR principles but it sure is fun trying to put new ideas and concepts into practice!

There are very few English/American copywriters in Italy (or at least I think there are) so in a way it's a lonely path but I have always felt that this country, it's creations and history needs a broader platform to shout about its true beauty so I'm looking forward to seeing and sharing just what can be done.