When the dust settled...

Yesterday I was part of the single most interesting event since I started blogging. That wasn't too long ago either so I guess *events* lurk around every corner.

Masked Blogger claims he's trying to reach Apple from the inside. He publishes an intriguing post and the world jumps. Apple has blogged!!

Within 12 hours there's even an *official* response from Dell's senior communications man and the thing looks like it's about to snowball.

But it didn't and in the time it took for most of the non-listening world to notice, the storm was over. Yet in just 48 hours MB had managed to raise enough dust to cover the entire Gobi desert.

The conversation has since moved on and MB is drawing his own conclusions. The one thing I truly felt is that some companies heard. No matter how far up or down the food chain, they noticed, gave opinions and shared their thoughts on the subject.

OK, I *defended* Acer and took a harmless pot shot at the press-release response from Dell but rivalries aside, an exchange of views took place and they weren't at watercooler level either.

Some of the points on MB's post today show that companies are both listing and willing to participate but also illustrate just how important it is for companies who come onboard the bloggeride to set the record straight.