A busy month

This has been an eventful month.

First Edelman woke everyone up with a carefully/badly planned media campaign for Vista and shortly afterwards word got out that my client's operating systems were compromised by a badly-coded ActiveX application.

It was fascinating to watch. A single post was quickly picked up by The Inquirer and from there the story literally exploded. By the end of the day it was on the front page of Slashdot and The Washington Post.

I lined all the cases up over on Alexa, and the sum totals of average daily page views of these sites exceeded one billion (TWP accountd for more than half).

At that point it hit mainstream media and country managers started asking for official responses.

It was a tough test of our PR skills as my client has no official blog and therefore very little way of reacting. It was also 11pm.

However, we got a press release up (fortunately they had a patch ready) the following day and got it noticed on the sites doing the most chatting and let nature take its course.

And the problem died.

It reminded me of an event in Scoble and Israel's Naked Conversations when a bug surfaced on the blogosphere (if I'm not mistaken) during the development stage of XP. Scoble picked it up, they repaired it and silenced it within 9 hours.

We weren't that fast but then, like I said, my client doesn't have a blog. Yet.